ABOUT US
Explore The Possibilities. Together.
More Than Just A Motto… It’s The Foundation Of Everything We Do At Infinity Effects.
Infinity Innovative Coatings where it all started….
It was never just built to be another manufacturing company.
It was born out of frustration…
Frustration with limitations.
Frustration with outdated systems.
Frustration with an industry that had stopped evolving.
And from that frustration came purpose.
Innovation.
Redefining What's Possible.
Through years of extensive research, development, and hands-on experience,
we didn’t just create products we reimagined what coatings could be.
We pushed boundaries, reformulated existing technologies, and developed entirely new ones… not for the sake of innovation alone, but out of necessity to solve real problems in the real world.
As these technologies evolved, something bigger began to happen.
Evolution.
From Complexity to Clarity.
Products became systems.
Systems became solutions.
And complexity… became opportunity.
But with that complexity came a responsibility.. to simplify, refine, and make it accessible.
To take what was once confined to a lab and bring it into the hands of real people, on real jobs, with real results.
That’s where Infinity Effects was born.
Application.
Where Innovation Meets Reality.
Infinity Effects represents the bridge between innovation and application transforming years of deep technical development into practical, easy-to-use systems.
Whether you’re a DIY enthusiast or a professional installer, our mission is to give you the tools, knowledge, and confidence to create without limits.
Today, what started as a small dream in the heart of Ireland has grown into a global movement.
Connection.
Building More Than a Brand.
Through our international academies, certified training programs, and worldwide manufacturing partnerships, we are building more than a brand. we are building a network.
A network of innovators, creators, and businesses all driven by the same mindset:
To do things differently.
To push boundaries.
To raise standards.
But none of this can be built alone.
Real change takes time.
It takes trust.
And it takes people who believe in the vision.
That’s why our promise is simple and it’s everything.
Promise.
Our Commitment to You.
We don’t just care about the products we make.
We care about the people who use them.
We are committed to your growth – whether that’s building your business, expanding your skills, or stepping into something bigger than you thought possible.
We will continue to innovate for you.
Support you.
Stand beside you.
Because when you grow… we grow.
And together, we create something far greater than coatings.
We create opportunity.
We create progress.
We create the future.
Explore The Possibilities. Together.
OUR COMPANY AIMS
Support When You Need It.
Getting the right information, at the right time, matters. Our AI-powered website assistant is designed to guide you instantly whether you’re looking for product details, system guidance, or application support. And because we are more than a supplier we are a network you’ll always have access to real support. Reach out to your nearest certified training academy for local, hands-on guidance, or connect through our installer community forums for shared knowledge and advice.
Power at Your Fingertips
Access everything you need anytime, anywhere. From online ordering to product inspiration, technical advice, and quick answers our digital platforms are built to keep you moving. Join our Facebook community to connect, learn, and stay inspired. Or message us directly via Business WhatsApp for instant support and fast responses.
Fast. Reliable. Delivery.
We aim to dispatch all orders from our HQ in Northern Ireland for next-day delivery across Ireland when placed before 11am. For the mainland UK, our standard delivery timeframe is 3–5 working days. If you need your order faster, we’ve got you covered contact us and we’ll connect you with one of our mainland stockists for next-day collection or delivery, where available.
MEET THE TEAM (CORE)
The backbone of Infinity our core team leads innovation, product development, and global strategy. This is where ideas are created, tested, and brought to life before being rolled out worldwide.
Ryan McGovern
Director of Product Development & Supply Chain
Martin Mcgovern
Director of Manufacturing Operations & Logistics
Robert Lutton
Head of International Partnerships & Expansion
Paul Kelly
Head of Training & Technical Development
Melanie McGovern
Head of Finance & Financial Operations
MEET THE TEAM (SPAIN)
Our Spanish division plays a key role in production, logistics, and European distribution. With on-ground manufacturing and showroom facilities, this team ensures quality and consistency at scale.
Paul Noble
Owner & Managing Director – Operations & Project Delivery
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MEET THE TEAM (IRELAND)
Our Irish team plays a key role in production, logistics, and distribution of key systems for the UK & Irish market. Working closely with contractors and resellers, they help grow the Infinity network through hands-on education and support.
Gerard Woodlock
Owner & Managing Director - Operations & Project Delivery
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Head of Operations & Sales
Tony Smith
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MEET THE TEAM (U.S.A) (TEXAS)
Our Texas team drives Infinity’s expansion across the Americas, focusing on full-scale manufacturing and distribution across the U.S. and South America. As a key production hub, they ensure consistent supply, faster lead times, and strong support for distributors and contractors. Built for scale. Driving Infinity across the Americas.
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MEET THE TEAM (U.S.A) (PITTSBURGH)
Our U.S. Pittsburgh team is driving growth and distribution, expanding Infinity systems into new markets across the states. Built around strong partnerships and increasing demand, they combine hands-on training, and expertise, and a direct approach to sales.
Stephen Mitchell
Owner & CEO – Commercial Operations & Project Delivery | U.S. Sales Lead
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